Our Mission:

To promote quality childcare through professional and highly researched publications and articles for parents and providers.

We do this by:

Educating and empowering parents and childcare providers through our products and articles. These resources expand awareness of high-quality childcare and inspire our visitors to learn more about the care they receive or provide, and how it directly impacts the lives of all children.

Our Goal:

Is to foster a community where high-quality childcare is the standard, with services designed to enrich the lives of every child. To achieve this, we will provide valuable research-based resources and support for both parents and childcare providers who play a pivotal role in delivering excellent care.